Free eBook: The Digital Transformation of Live Events
Virtual Event Playbook Insider Secrets from Cloud Conventions
The return of live events is on the horizon, but after a year of virtual tradeshows, conferences and events, what role does a digital environment play when live events return? Do online events simply fade away or do they find a place in the overall event strategy?
According to Matt Cain, Distinguished VP Analyst at Gartner, “From meeting solution software, to enterprise chat platforms, to desktop-as-a-service, the pandemic rapidly elevated many digital workplace technologies from nice-to-have to must-have status.” Before the pandemic, in-person meetings were the norm, with digital meetings the exception, but 2020 saw those scenarios flipped. It’s now clear that people have gotten used to engaging online, found the advantages of digital efficiency and expect to have those options even as live tradeshows, events and conferences reemerge.
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