Gamification

Win Prizes with Games and Points!


A tried and true way to get attendees to login, explore the site, visit the exhibit hall, and interact with sponsors is to use gamification.  Attendees search for clues, collect points and use them to enter the raffle or earn prizes.

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Gamification is about reinforcement and reward enticing attendees, elevating a sponsor's ROI, and making events fun and exciting!

A solid gamification strategy inspires attendees to interact with each other, reminds them that they can have fun, and gives them a sense of fulfillment while participating.

Automate Collecting Points for Prizes


  • Turn on gamification and create a contest, scavenger hunt, or exhibit hall passport.
  • Allocate a points budget for sponsors based on their sponsorship levels.
  • Hide clues throughout the site that link to a page with a form that automatically records points earned.
  • Display points totals in the attendee dashboard.
  • Give sponsors the option of awarding points manually in return for attendees engaging with them.
  • Publish a leaderboard to show attendees that have accumulated the most points to promote competition.

 Plan a Scavenger Hunt

Embed clues throughout the site to encourage attendees to register for sessions, explore content, or discover new products and services.

 Involve Sponsors

Give silver, gold and platinum sponsors a points budget and let them use their call-to-action pages to award attendees points within the booth.

 Keep Them Coming Back

Post results on a leaderboard for attendees to see their progress and ranking.  Create new contests daily!

The Hidden Customer Contest


Idea for a scavenger hunt is the "Hidden Customer." Hide avatars or logos throughout the platform.  Attendees find the hidden customers with a clue to get points in the contest.

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